18months ago, Lisa, my friend at Derome Bostad contacted me for a fun project. She had an idea about a building called ”Auktionskammaren”, which Derome is planning to convert into apartments. Lisa wanted me & Kristin to be involved in this exciting project. This is one of Varbergs more interesting buildings with a very long history behind it.
It’s time for the old factory building to undergo its next transformation. Derome will hold great caution and respect for the cultural-historical values. I just love old buildings that come with history. I will share more about this.
But first a tour of the place. Welcome inside.
Derome will create 18 new homes, 1 apartment will be decorated and designed by me & Krisin.
The best parts of the existing architecture should be restored and older details in the form of joinery, skirting and architrave, forging rails and old plaster forms will be preserved.
From being a marmelade factory to an auction chamber – and now finally to new homes, it will be great to show you and guide you through buildings next journey.
When I was about ten years old I remember being here when it was an auction chamber and it was so crowded. Full of old treasures and look at it now – empty and ready for its new chapter. I’m very excited to be part of this journey. Below is a video we made to give you a feeling of what’s to come.
Hope you join us for this amazing project, I’m so excited! Can’t wait to share the next step and our choices for the apartment.
Sign up to take part of the latest news regarding the apartments and ongoing project. This will be the dreamiest place to live in Varberg.
Days are getting warmer and finally it was time for a shoot outdoors. Me and Karin met up in my house yesterday, I was in a right mess due to mr Finn. He had just been eating on a dish washing tablet, G R E A. T mom. I’m sure I’m not the first one who panic over that, luckily Finn just had a nibble and was just fine.
So we started off with a coffee first thing together. Marie looked after Finn so it was rather Easy going.
The other day I was done on the beach and felt this was the spot for FGL’s lookbook. 5 min from where we live.
Funny enough these dresses are called Bua dress. Comes in blue beige and black.
I can’t say how many thousand times I’ve been hanging out just here. ”Fyren” the place to hang out when growing up.
Magical is one word to describe the beauty.
The location and the product was spot on. The Blue bird robe is FGL’s most popular piece. Printed with blocks and natural dyes.
Läjet blouse comes in two colors. Blooming & Black. Taking this photo a lady asked – Where can I buy this beautiful piece?? – In Varberg or online, welcome by! That made it extra fun to get cred seeing the piece from a distance. Just want I want people to feel when seeing FGL’s pieces.
I love that FGL is not Only Blue anymore.
& next week the limited collection Tropical arrives and that will be something completely new. Stay tuned!
Karin is such talented photographer. With the most gentle heart. We met first time in 2013 when I was in the shoot they had. At Brukstorget we are neighbors, just around the corner from FGL. Karin and her husband has a studio, store with games, tiny cafe’ , office space’s. Don’t Blink & First Player. A very social place to go for a coffee and board games. Or perhaps a shoot with your kids!
We were very lucky with the weather. Sand was hot and just a little breeze. I don’t know if it’s just me but I’ve fallen in love with Sweden a bit more than usual. Like I’ve opened my eyes a bit more than before. I like it.
A lot is happening this spring over at FGL and I can finally share some of it. Not long ago I posted on Instagram how a Saturday in Varberg can look if you come for a vist.
Varberg is a beautiful city located just by the ocean so come for a visit if you get the chance. Here’s some tips.
Okens BnB in the city center. Owned by my friend Diba and her husband. Such a cute place, with the yummiest of breakfasts! Located right by the train station. Right now there is an offer for February bookings 15% off the price!
Kusthotellet. One of the biggest hotels in Varberg and this is located right by the ocean guys. Perfect for long walks, Spa and dips in the sea.
The market is open Saturdays so the city center is more lively then, flowers local farmers food etc etc.
Kallbadhuset. You can not visit Varberg and miss out on the famous skinny dip’ and sauna. Varbergs finest building for sure. Guaranteed to feel fresh after this visit.
Brukstorget . A MUST visit obviously. FGL Store and many other shops are open between 10-15. There is a big play area for kids. Great restaurant for lunch or ”fika” cause we got two bakery’s.
The reason why I make this list is because I would like you to enjoy Varberg as the typical ”Varberg bo”
On the 15th of Feb FGL invite you to a YOGA & BREAKFAST event.
.Yoga in FGL is so special. It’s an unique experience for sure. I’ll make us a tasty breakfast afterwards as well so it’s a very nice morning together. Tickets here.
That’s the first weekend I can recommend to visit Varberg.
& if the date doesn’t suite you above – there is another date in March. Gong concert. A 2 hour gong concert with Bea. 14th of March at this 14.30 -16.00 – come around 14.00 to enjoy some tea before the show starts.
The gong creates a concert of various sound waves that help the body reach a deeper relaxation. The vibrations are curative and neutralize any imbalances at the cellular level. Cannot wait.
Just love happenings that’s good for your soul.
Next up is: KUSTFOLK.
The past week we’ve been working with our Kustfolk Design Market. 4-5th of April so it’s a while till then but! Save the date.
Make sure you follow us at Kustfolk_Varberg to take part of what’s going on along the way till we meet in April.
All the best,
( this is a payed update with my business FGL Store.)
Let’s talk about clothing for a minute or two here. For over 6 years I have worked in the apparel industry. Online alongside a physical store.
From the start, our focus has always been on helping others make conscious choices for their wardrobe. The big milestone for us was when we started to work with family businesses in Jaipur. Hand made clothing, made with love and environmentally friendly. A process that doesn’t harm our planet or the people who working with our production. Clothing that’s good on your skin.
It feels so weird to even write about that above, how can clothing be poisonous? Is that possible. The more I read up about it, the more scared I got.
FGL Store, is truly special! But let me share how it is, being a small business, fighting against the fast fashion giants. It’s damn hard.
Since buying small quantities – using a weather dependable natural process does make everything more complicated and expensive. Which is sad, it should be the opposite – we’re doing something good here. FGL rarely has sales or discounts because simply there is not enough margin for it and don’t want to put more pressure on our team in Jaipur.
The fast-fashion industry has created a mindset of unhealthy expectations and over-consumption that can make it hard for ethical brands to survive.
FGL Clothing is transeasonal. Pieces you wear regardless of the season. Garments that are classic & timeless. That don’t follow trends and are transcendent of seasons.
Since 2013, I’ve seen change in peoples behavior when it comes to consumption. Many people are getting more conscious for sure. I love hearing how many choose Quality over Quantity. ^ How they only choose Eco friendly made products. It makes my heart sing! Since I’m trying hard to create awareness regarding this matter myself!
Take Care of the Clothes You Already Own — taking care of the clothes you already own is one of the easiest ways to start building an ethical closet. Hand wash what needs to be hand washed, fold your heavy sweaters rather than hanging them up, replace the button that fell off. Clothes that are well taken care of last longer which means they’ll need to be replaced less often.
Shop Less. Choose well. sustainable clothing — don’t buy clothes that fit, OKAY. Instead be more selective when it comes to shopping and only buy things you 100% love. When you buy things you sorta kinda like you end up with a closet full of so-so stuff you don’t really like and consequently you always have nothing to wear. To fill the void, you shop more and buy more things you don’t really like. It’s a never-ending cycle. Break the cycle by buying quality pieces.
Buy High Quality Clothes — regardless of the brand, or if you’re buying new or secondhand always buy high quality pieces that will last longer. How do you tell if something is high quality? The three most important things to look at are the fabric, the seams, and the way it’s tailored. The fabric should feel sturdy, comfortable, and evenly woven. The seams should be reinforced, neat, and lay flat against the skin without puckering.
Buy Secondhand — a great, budget friendly way to build an ethical wardrobe is to shop secondhand and vintage.
It’s tough building a fashion brand ESPECIALLY a brand focused on ethical and sustainable business practices.
If we want our favorite brands to stick around we have to support them, that’s why I need your help guys. Please share my post or fglstore.se
Would mean a lot if you could help me reach out to more people. Tag us in your pictures. Like us on Facebook. Tell your friends about FGL.