The Fitting Room Store

The fitting room store – A brand new concept in the retail industry. 


The customer behavior is changing retail faster than ever. The next step is when a store is both digital and pshysical.
Vertiseit & Touchtech together created a concept that I think will change the industry for the better.

Kristin & I were asked to join in on their opening day.
With the brands Wacay & Sneaky steve shoes, two different brands in one store.
I was blown away. Such a clever concept. Today so many stores struggles and shut down due to expensive costs.

We shop more online and the pshysical stores slowly disappears.
This concept has it all. You can try feel, see the product & place your order online.

The best part was how easily it was scaning your product on one of the screens, to get access to the:
-manufacturing process
-sustainability
-the collection
-sizes colours etc.
There is so much clarity for me as customer .

”Blip for more info”

”The Fitting Room is an arena where the customer can try the full range of  Wacay clothes and Sneaky Steve shoes at a retail space of only 63 square feet.
Orders are placed by customers on interactive touch screens. That way, the staff can spend their entire time servicing the customers. The order is delivered directly from the respective trademark’s central e-commerce warehouse. This helps the stores reduce their capital tied up and the need for costly sales” – Vertiseit.

When in Gothenburg I highly recommend you to visit the fitting room store.
Visit Krickelin to see our shoot from the day before.

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Collaboration with Vertiseit & Touchtech.