Better decisions in 2020

Cheers to making better decisions in 2020?

Let’s talk about clothing for a minute or two here.
For over 6 years I have worked in the apparel industry.
Online alongside a physical store.

From the start, our focus has always been on helping others make conscious choices for their wardrobe. The big milestone for us was when we started to work with family businesses in Jaipur. Hand made clothing, made with love and environmentally friendly.
A process that doesn’t harm our planet or the people who working with our production. Clothing that’s good on your skin.


It feels so weird to even write about that above, how can clothing be poisonous? Is that possible. The more I read up about it, the more scared I got.

FGL Store, is truly special! But let me share how it is, being a small business, fighting against the fast fashion giants. It’s damn hard.

Since buying small quantities – using a weather dependable natural process does make everything more complicated and expensive.
Which is sad, it should be the opposite – we’re doing something good here.
FGL rarely has sales or discounts because simply there is not enough margin for it and don’t want to put more pressure on our team in Jaipur.

The fast-fashion industry has created a mindset of unhealthy expectations and over-consumption that can make it hard for ethical brands to survive.

FGL Clothing is transeasonal. Pieces you wear regardless of the season. Garments that are classic & timeless. That don’t follow trends and are transcendent of seasons.

Since 2013, I’ve seen change in peoples behavior when it comes to consumption. Many people are getting more conscious for sure.
I love hearing how many choose Quality over Quantity. ^
How they only choose Eco friendly made products. It makes my heart sing! Since I’m trying hard to create awareness regarding this matter myself!

  1.  Take Care of the Clothes You Already Own — taking care of the clothes you already own is one of the easiest ways to start building an ethical closet. Hand wash what needs to be hand washed, fold your heavy sweaters rather than hanging them up, replace the button that fell off. Clothes that are well taken care of last longer which means they’ll need to be replaced less often.⁣
  2. Shop Less. Choose well. sustainable clothing — don’t buy clothes that fit, OKAY. Instead be more selective when it comes to shopping and only buy things you 100% love. When you buy things you sorta kinda like you end up with a closet full of so-so stuff you don’t really like and consequently you always have nothing to wear. To fill the void, you shop more and buy more things you don’t really like. It’s a never-ending cycle. Break the cycle by buying quality pieces.⁣
  3.  Buy High Quality Clothes — regardless of the brand, or if you’re buying new or secondhand always buy high quality pieces that will last longer. How do you tell if something is high quality? The three most important things to look at are the fabric, the seams, and the way it’s tailored. The fabric should feel sturdy, comfortable, and evenly woven. The seams should be reinforced, neat, and lay flat against the skin without puckering.⁣
  4. Buy Secondhand — a great, budget friendly way to build an ethical wardrobe is to shop secondhand and vintage.

It’s tough building a fashion brand ESPECIALLY a brand focused on ethical and sustainable business practices.

If we want our favorite brands to stick around we have to support them, that’s why I need your help guys. Please share my post or fglstore.se


Would mean a lot if you could help me reach out to more people.
Tag us in your pictures. Like us on Facebook. Tell your friends about FGL.

I love you all for the support,

Mir