summer feels..

Days are getting warmer and finally it was time for a shoot outdoors.
Me and Karin met up in my house yesterday, I was in a right mess due to mr Finn. He had just been eating on a dish washing tablet, G R E A. T mom.
I’m sure I’m not the first one who panic over that, luckily Finn just had a nibble and was just fine.

So we started off with a coffee first thing together. Marie looked after Finn so it was rather Easy going.

The other day I was done on the beach and felt this was the spot for FGL’s lookbook.
5 min from where we live.


Funny enough these dresses are called Bua dress. Comes in blue beige and black.

I can’t say how many thousand times I’ve been hanging out just here.
”Fyren” the place to hang out when growing up.

Magical is one word to describe the beauty.

The location and the product was spot on.
The Blue bird robe is FGL’s most popular piece. Printed with blocks and natural dyes.

Läjet blouse comes in two colors. Blooming & Black.
Taking this photo a lady asked
– Where can I buy this beautiful piece??
– In Varberg or online, welcome by!
That made it extra fun to get cred seeing the piece from a distance. Just want I want people to feel when seeing FGL’s pieces.

I love that FGL is not Only Blue anymore.

& next week the limited collection Tropical arrives and that will be something completely new. Stay tuned!

Karin is such talented photographer. With the most gentle heart. We met first time in 2013 when I was in the shoot they had.
At Brukstorget we are neighbors, just around the corner from FGL.
Karin and her husband has a studio, store with games, tiny cafe’ , office space’s. Don’t Blink & First Player. A very social place to go for a coffee and board games. Or perhaps a shoot with your kids!

We were very lucky with the weather. Sand was hot and just a little breeze.
I don’t know if it’s just me but I’ve fallen in love with Sweden a bit more than usual. Like I’ve opened my eyes a bit more than before. I like it.

Enjoy your day,



FREE SHIPPING

Just checking in quickly to share the news

FGL STORE has free shipping world wide till tomorrow night.

Finn Jake & I has had the flu over a week now. We’ve been so ill.
Still struggling to be honest, that’s why it has been no updates here.

Let me show you my latest pictures from work the past few days.

Love our grey polka dot dress especially with a tee.
After this photo was taken it sold out!
Let me tell you a secret; The Blue Polka dress is coming back this spring.

Dandelion dress is a life savior on the grey days, you feel like a summers day wearing it!


This photo was from Wednesday night. The shoes stole the attention, probably 40 dm’s about : WHERE did you buy them? I need.
If you wonder the same. They are from Zara.

Realizing when seeing these pictures I’ve been hot on the dresses lately.
Blooming dress is also sold out – but the white Kåsa blouse is still in stock.

Karro popped in for a visit. I asked to pick few pieces. Her she is dressed in Varberg Shirt & Läjet Blouse. Cool combo I thought.

Wherever you are in the world right now, it’s free to order! I’ll be packing away all day tomorrow. So keep me busy please.
You find me in the store between 10-14, Welcome!

xx

This update is a payed update with FGL Store.

Better decisions in 2020

Cheers to making better decisions in 2020?

Let’s talk about clothing for a minute or two here.
For over 6 years I have worked in the apparel industry.
Online alongside a physical store.

From the start, our focus has always been on helping others make conscious choices for their wardrobe. The big milestone for us was when we started to work with family businesses in Jaipur. Hand made clothing, made with love and environmentally friendly.
A process that doesn’t harm our planet or the people who working with our production. Clothing that’s good on your skin.


It feels so weird to even write about that above, how can clothing be poisonous? Is that possible. The more I read up about it, the more scared I got.

FGL Store, is truly special! But let me share how it is, being a small business, fighting against the fast fashion giants. It’s damn hard.

Since buying small quantities – using a weather dependable natural process does make everything more complicated and expensive.
Which is sad, it should be the opposite – we’re doing something good here.
FGL rarely has sales or discounts because simply there is not enough margin for it and don’t want to put more pressure on our team in Jaipur.

The fast-fashion industry has created a mindset of unhealthy expectations and over-consumption that can make it hard for ethical brands to survive.

FGL Clothing is transeasonal. Pieces you wear regardless of the season. Garments that are classic & timeless. That don’t follow trends and are transcendent of seasons.

Since 2013, I’ve seen change in peoples behavior when it comes to consumption. Many people are getting more conscious for sure.
I love hearing how many choose Quality over Quantity. ^
How they only choose Eco friendly made products. It makes my heart sing! Since I’m trying hard to create awareness regarding this matter myself!

  1.  Take Care of the Clothes You Already Own — taking care of the clothes you already own is one of the easiest ways to start building an ethical closet. Hand wash what needs to be hand washed, fold your heavy sweaters rather than hanging them up, replace the button that fell off. Clothes that are well taken care of last longer which means they’ll need to be replaced less often.⁣
  2. Shop Less. Choose well. sustainable clothing — don’t buy clothes that fit, OKAY. Instead be more selective when it comes to shopping and only buy things you 100% love. When you buy things you sorta kinda like you end up with a closet full of so-so stuff you don’t really like and consequently you always have nothing to wear. To fill the void, you shop more and buy more things you don’t really like. It’s a never-ending cycle. Break the cycle by buying quality pieces.⁣
  3.  Buy High Quality Clothes — regardless of the brand, or if you’re buying new or secondhand always buy high quality pieces that will last longer. How do you tell if something is high quality? The three most important things to look at are the fabric, the seams, and the way it’s tailored. The fabric should feel sturdy, comfortable, and evenly woven. The seams should be reinforced, neat, and lay flat against the skin without puckering.⁣
  4. Buy Secondhand — a great, budget friendly way to build an ethical wardrobe is to shop secondhand and vintage.

It’s tough building a fashion brand ESPECIALLY a brand focused on ethical and sustainable business practices.

If we want our favorite brands to stick around we have to support them, that’s why I need your help guys. Please share my post or fglstore.se


Would mean a lot if you could help me reach out to more people.
Tag us in your pictures. Like us on Facebook. Tell your friends about FGL.

I love you all for the support,

Mir



the process

At FGL Store we work towards being as sustainable as we can.
We strive to create a long lasting wardrobe.
Our garments are developed with a family business in Jaipur, India.
They work with small-scale production and with a unique technique, dabu printing – where they use clay and wood blocks to print patterns on fabrics.

Patterns are carved out of wooden blocks that are dipped in the mud and then pressed on the fabric.

The printing process:

Each family has its own prescription of clay used for printing and the ingredients are clay mud, limestone, mimosa tree, wheat and grain mud. It is Dafu Devi who works with our fabric in the picture above.
After pressure, sawdust is poured over the pattern so that the pressure does not smuch.

After the printing process, the fabric may dry out in the sun before it gets dipped in color.

We’re working with Indigo – from the flower Indigo.
The fabric is knocked against the stone hills for the clay to let go and for the fabric to be clean. Then it is dried again.
The process ends with the fabric being boiled in a large copper pan in a bath of alum and dried flowers for softness and color strength.
Then it is once again dried in the wind and sun. Minimal environmental impact. It’s incredibly much work and proud little family companies behind this shirt.

And now we are extra happy when wearing our shirts and skirt that’s printed and dyed with the same procedure.

All garments are sewn by hand and are made in small collections with a durable thought behind them, contrary to “fast fashion”.

What they are working with in the pictures above, is what I’m wearing today.
Polka Duster, Polka skirt . Just released in our store.
Polka shirt will be in our shop by Tuesday.

No two textiles are exactly alike. All garments are made at purposely slow pace.
Production time purely depends on our beautiful mother nature.

 

Thanks for chosing FGL clothing. It means a lot to us.

x

100 hands at FGL

This is my job. FGL Store. Let me tell you a bit about the process.

How amazing to work with so many talented souls. I’m beyond grateful that these people come into our lives over 3 years ago.

I was browsing around on Instagram, seeing a post I thought was rather beautiful. Wrote a little email asking about a collaboration was possible, told some about our FGL store and how we work.

Few emails later, We received our first garments.
Years later we now workes daily together to get a stunning collection.

Dafu Devi. The mom of printing. She’s been printing for 45 years. Talk about dedication, and perfection.

The print you see on my shirt is exaclty the same as you see on the table, the print is made of clay.

Each family have their own reciepe.

After it’s been dried, the garments next step is colouring. We use mostly indigo flower since our shop is almost 90% blue products ..

Indigo flower, a powerful blue natural colour.

About 100 hands creating our products.
What they breathe, touch and absorb during our production matters . Sustainable fashion is not only about ethical wages and the environment ~ it’s about individual health.
From farmers cutters sewers ~ using natural dyes and working in a traditional way makes a huge difference to many.
Even for you ~ the buyer.
Thanks for choosing FGL clothing.

 

This is a payed update with my own buisness FGL Store.