Things to look forward to

Hi team,

Just thought I make a quick update about what’s going on in Lovely FGL Store right now.

-Today our campaign ends – on our most sold dresses. Worth checking out. 

If you thinking about christmas gifts already I know a workshop with Lisa Burenius would be a great experience to give someone you love. That includes yourself as well!
A creative afternoon together with us in FGL, you get to paint without no rules. If you think of it, we as grown ups never do stuff where it’s ok to just let go of all expectasions.

Lisa guides you through how to become a artist. It’s something special when you can be creative,
just be yourself and go with the flow. Such an inspiring afternoon together.

We have had this work shop for four occassions and it has given me so much joy each time.


Another thing I want to share with you is our Utbildningsdag, a day full of insights.

Kristin and I share our story on how we built our buisness together. 5 years as we speak.
We started out as a pop up shop just before christmas in 2013. But it sure has been more than a pop up.

We have invited lecturer Emma Gunnarsson from Finnveden Säljkraft,
Emma Gunnarsson is an inspiring and great lecturer who will tell you about the different personality types found in society.
She gives knowledge and lots of energy and makes you  think about how you can handle different personality types. Emma also works as a moderator throughout the day.

Hanna Wendelbo is a designer with special expertise in pattern design, she will share how she works and she has a lot of experience from years back, “high and lows” and how to became better in what you do.

We will have plenty of time for smaller and larger discussion groups, work around specific topics and by the end of the day we will have a dinner together. I’ll promise you won’t regret this day, it’s so for filling, many of us in this industry work mostly on our own – get together with likeminded souls is so good.

If you work with social media today and want to join us for this day – press here. Few spots left!

Now it’s time for a Sunday in the sunshine. Enjoy!



FGL Lecture day

8th of October.
A day full with creative ladies, power and knowledge.

For quite some time, we’ve been talking about how there is a ‘hole in the industry’ when it comes to an inspirational day or more like an educational day for influencers.

Often we meet for different occasions, usually dinners, promotion of products and so on and so on.
Many times there are the same questions coming up, but there’s never enough time to go through them all.

So the 8th of October;
-Educational day for influencers happened at FGL Store.

Kristin & I put together few topics that we wanted to bring up.
Our dear friend was moderating the whole day, cannot thank her enough for her brilliant expertise.
Our day started with Emma sharing her knowledge on Disc analysis. A theory that comes from William Moulton Marston back in the 1930’s. Emma is, by the way, so great at speaking in public – such an entertainer. You can book her at Finnvedens säljkraft.

Everyone has different behaviour styles. Knowing and understanding peoples different behaviour styles creates a more corporate climate. It also provides a greater self-awareness  and communication easier.
Using this knowledge is good for anyone, both private and in work.

Before we sat down we’ve chosen 3 cards each – 2 cards that described you well and 1 that didn’t.
Next up was: Diana Dontsova – Diadonna.

Winner of the big food blog award price 2017. She always amazes me with her beautiful pictures and mind blowing recipes. She is very spot on and has seemingly endless knowledge when it comes to her business and how to build up your brand in social media. Diana is also a blogger at Feminina.

HannaHanna Wendelbo.

This inspiring multi talented woman creates patterns like no one else.
Always sharing flower bouquets in her feed and Hanna designs the most beautiful wall papers.
Her multi talent inspires many, she’s one of a kind!  When she was 7 years she dreamt of becoming a clothing designer – few years later her dream came true, she’s now created the pattern for the new brand Soie Belle.

Two very inspiring woman with a lot of compentense in this industry -Thanks for making our day extra special.

The schedule was busy from start till finish.
Never ending conversation throughout the night – We could kept going till the morning I think.

We agreed that this event has to happen soon again it was truly a success.
Keep your eyes out for new dates.

Thanks for joining in: Daniella Witte, Lisa Burenius, Jennie Blomkvist, Marina Evertsson, Anna Norrman,
Diana, Hanna, Marlene Agemo, Helena Lyth, EmmaMalin Persson .
So happy spending time with you all. A very grateful heart.


This update is a payed collaboration with my own brand FGL Store.




the start and the reason why.


Yesterday Kristin & I had a lecture with many many talented woman at FGL Store.
There was a lot of questions and great topics that we talked about all day.
All of us shared our own stories, our reasons why.

In this post I would like to share my reason and how it all began. – My start with my Instagram and slowly growing an idea into a  buisness.

2011 – I moved to Australia Sydney on my own. My biggest adventure ever.
I did it all on my own. One day I had enough, so I booked a one way ticket,
5 weeks later I lived on Fletcher street in Bondi. Best decision ever acually.

I had a blog back then and I shared my thoughts and things from my everyday life. As many people did in 2008.

I always enjoyed speaking my truth and just to get things out my chest. Hopefully I could inspired some with something,  but I mostly done it as a journal.
2011 I started with a thing called Instagram.
My personal photo album, it was great. I could save my photos as a memory from my adventures. Back then I was loving Hipstamatic too, anyone remember that?
you could add great frames and make the photos look a bit old etc etc… hahaha!

My instagram account grow slowly, it was fun to share my pictures from Australia, due to the most beautiful country ever.
I was travelling a lot to Asia, especially Phi Phi island in Thailand and Bangkok.

Night markets has always been my absolute favourite. Finding bits and bobs here and there.
I think with my life style and travelling the world I started to inspire people in a way. Got more and more questions about my clothes, sharing tips of places I’ve been.

This interest became bigger and bigger and all of a sudden I was sending Harem pants back home to Sweden, it was so much fun to hand pick beautiful pants and share some of my experiences from my favourite city Bangkok.
I even had my own # back then #mirandasinstabyxor.  And this is how it all began.

When moving back home to Sweden I shipped home 300 pants.
People thought I was insane.
I sat outside my apartment on Sunday afternoons selling pants in the grass,
I wrote on my Instagram that if anyone wanted to come by I’m there.

This is 2012.
I was in Sweden for a few months working as a chef at Stadshotellet, Varberg.
A spa hotel. Full with Yoga teachers.
The interest of the pants were popular!
Lots of my colleagues bought my pants. And a very special lady Kristin was one of them. 

We never met in real life – but we shortly did just after this.
I shared our story before how it all started between us, read here.

The pants sold out – luckily I had friends who where in Bangkok and I gave them my contact to buy me so more pants.

I remember the surfer shop in Varberg wanted to buy all my pants and sell them in their shop, but I held on to my idea that I could do it through my Instagram. I enjoyed being in contact with the people who bought the pants.

Back to my thing working with social media, I started it cause I wanted to save my photos in one place. I always loved taking photos.
Since I ddn’t blog so much anymore I found IG much easier to use.
My red thread through it all have always been to inspire and share my journey.
I do like to be private even if I do it as my full time job now, that’s me.
I try to have a balance with some work, some private thoughts, my everyday life.
You can read a lot about FGL store, take part of all we do really.
The beauty with being an influencer is that it’s no rules.
You could do it your own way I believe. – Do what’s right for you.

What I wanna say as well that meeting people is incredible, where it can take you – you never know.
Working with Kristin in the hotel, started out as a fun creative friendship. She asked to take photos of me and we had fun that whole summer.

From my old blog. It’s a dialog between me and Kristin above.

We both were inspired each other & we lived very different lives.
I was free as a bird travelling the world – she was a mother of 3 kids and married. She had the security I was longing for sometimes, and I know Kristin wanted to travel and explore more too..

I left that fall for another adventure down in Australia Sydney.  Because of Love. Earlier that year I met this wonderful guy I couldn’t stop thinking about.
So I bought a one way ticket.
In fact on this very day it’s exactly 6 years ago I landed in Sydney.

and right now Jake and I expecting our first baby in December.

Life is truly special. Believe in your dreams, do what makes you happy.
Be scared and do it anyway.