Lately

Long time no speak, again!

I’ve been working so much with all the news that’s coming every week to the shop.
Being more grateful than ever that I run a web shop. You guys are so used to having me online so it’s nothing new for FGL customers. That’s very nice in times like these.

Let me show some of the news.

Look at him, Wilfred 6years old. Such a happy chap wearing Polly the parrot shirt. Finn wear this size too, but it’s very oversized. Cute anyway!

Another massive thing for me and the store is that these shirt are Unisex.
Clothing for men ! Clothing for kids ! Clothing for women!
I finally reach one goal! Clothing for all.

If you follow me on IG you seen that I’m obsessed with Swallows.
For a while I’ve been searching for a potter who makes swallows, and their they where, so I am more than pleased with selling these.

I mean look at them. They came online late last night, sold out within few hours.
Don’t worry! I placed an order already this morning, since they are painted by hand it will take maybe two weeks.
Do you want to reserve a pair?

Bottle opener in brass from Bali. Mermaids & octopus. Very stunning.

Karro my sister was the model for the day. Here she’s wearing the green palm tree shirt.

Limited edition of bags. Couldn’t resist. Hand made in Bali. By the little company that makes the shirts.

If you want to take part of all the news please sign up on FGL newsletter,
I always update there first.

Enjoy your sunny Sunday,




Thank you for ..

For the bottom of my heart.
Since last night I recieved endless amount of love!
You guys are amazing and T H A N K you for reading my updates, giving me likes, sharing, caring sending private dm’s!
This community is the best.

For you who haven’t seen; I created a campaign last night.
‘ Build your wardrobe with FGL ”
cause I know there’s many who support FGL that wish for a whole wardrobe from the store.
The chosen items are very reduced in price just because I want, and wish to sell as much as possible.

and the reason is that FGL’s production team needs work soon as India is back to normal, meaning no more lockdown.
They lost weeks of work.
With the campaign ”Build your wardrobe with FGL’‘ helping me to raise enough funds and place larger, more consistent orders with my team and
help them pull through the year. 

You will be giving a family in India the 
opportunity to go to work
and earn a rightful living.

24h into the campaign I sold more than I ever done before.
Grateful is not enough to describe my feelings right now.

We are in this together so Thank you so much for you support these days. Your not only giving lots of people work, I get to work with my biggest dream! FGL is here to stay.

All my love to you,

Save the dates

A lot is happening this spring over at FGL and I can finally share some of it.
Not long ago I posted on Instagram how a Saturday in Varberg can look if you come for a vist.

Varberg is a beautiful city located just by the ocean so come for a visit if you get the chance.
Here’s some tips.

  1. Okens BnB in the city center. Owned by my friend Diba and her husband. Such a cute place, with the yummiest of breakfasts! Located right by the train station. Right now there is an offer for February bookings 15% off the price!
  2. Kusthotellet. One of the biggest hotels in Varberg and this is located right by the ocean guys. Perfect for long walks, Spa and dips in the sea.
  3. The market is open Saturdays so the city center is more lively then, flowers local farmers food etc etc.
  4. Kallbadhuset. You can not visit Varberg and miss out on the famous skinny dip’ and sauna. Varbergs finest building for sure. Guaranteed to feel fresh after this visit.
  5. Brukstorget . A MUST visit obviously. FGL Store and many other shops are open between 10-15. There is a big play area for kids. Great restaurant for lunch or ”fika” cause we got two bakery’s.

The reason why I make this list is because I would like you to enjoy Varberg as the typical ”Varberg bo”

On the 15th of Feb FGL invite you to a YOGA & BREAKFAST event.

.Yoga in FGL is so special. It’s an unique experience for sure. I’ll make us a tasty breakfast afterwards as well so it’s a very nice morning together.
Tickets here.




That’s the first weekend I can recommend to visit Varberg.

& if the date doesn’t suite you above – there is another date in March.
Gong concert. A 2 hour gong concert with Bea.
14th of March at this 14.30 -16.00 – come around 14.00 to enjoy some tea before the show starts.

The gong creates a concert of various sound waves that help the body reach a deeper relaxation. The vibrations are curative and neutralize any imbalances at the cellular level.
Cannot wait.

Just love happenings that’s good for your soul.

Next up is: KUSTFOLK.

The past week we’ve been working with our Kustfolk Design Market.
4-5th of April so it’s a while till then but! Save the date.

Make sure you follow us at Kustfolk_Varberg to take part of what’s going on along the way till we meet in April.

All the best,

Mir

( this is a payed update with my business FGL Store.) 


FREE SHIPPING

Just checking in quickly to share the news

FGL STORE has free shipping world wide till tomorrow night.

Finn Jake & I has had the flu over a week now. We’ve been so ill.
Still struggling to be honest, that’s why it has been no updates here.

Let me show you my latest pictures from work the past few days.

Love our grey polka dot dress especially with a tee.
After this photo was taken it sold out!
Let me tell you a secret; The Blue Polka dress is coming back this spring.

Dandelion dress is a life savior on the grey days, you feel like a summers day wearing it!


This photo was from Wednesday night. The shoes stole the attention, probably 40 dm’s about : WHERE did you buy them? I need.
If you wonder the same. They are from Zara.

Realizing when seeing these pictures I’ve been hot on the dresses lately.
Blooming dress is also sold out – but the white Kåsa blouse is still in stock.

Karro popped in for a visit. I asked to pick few pieces. Her she is dressed in Varberg Shirt & Läjet Blouse. Cool combo I thought.

Wherever you are in the world right now, it’s free to order! I’ll be packing away all day tomorrow. So keep me busy please.
You find me in the store between 10-14, Welcome!

xx

This update is a payed update with FGL Store.

Better decisions in 2020

Cheers to making better decisions in 2020?

Let’s talk about clothing for a minute or two here.
For over 6 years I have worked in the apparel industry.
Online alongside a physical store.

From the start, our focus has always been on helping others make conscious choices for their wardrobe. The big milestone for us was when we started to work with family businesses in Jaipur. Hand made clothing, made with love and environmentally friendly.
A process that doesn’t harm our planet or the people who working with our production. Clothing that’s good on your skin.


It feels so weird to even write about that above, how can clothing be poisonous? Is that possible. The more I read up about it, the more scared I got.

FGL Store, is truly special! But let me share how it is, being a small business, fighting against the fast fashion giants. It’s damn hard.

Since buying small quantities – using a weather dependable natural process does make everything more complicated and expensive.
Which is sad, it should be the opposite – we’re doing something good here.
FGL rarely has sales or discounts because simply there is not enough margin for it and don’t want to put more pressure on our team in Jaipur.

The fast-fashion industry has created a mindset of unhealthy expectations and over-consumption that can make it hard for ethical brands to survive.

FGL Clothing is transeasonal. Pieces you wear regardless of the season. Garments that are classic & timeless. That don’t follow trends and are transcendent of seasons.

Since 2013, I’ve seen change in peoples behavior when it comes to consumption. Many people are getting more conscious for sure.
I love hearing how many choose Quality over Quantity. ^
How they only choose Eco friendly made products. It makes my heart sing! Since I’m trying hard to create awareness regarding this matter myself!

  1.  Take Care of the Clothes You Already Own — taking care of the clothes you already own is one of the easiest ways to start building an ethical closet. Hand wash what needs to be hand washed, fold your heavy sweaters rather than hanging them up, replace the button that fell off. Clothes that are well taken care of last longer which means they’ll need to be replaced less often.⁣
  2. Shop Less. Choose well. sustainable clothing — don’t buy clothes that fit, OKAY. Instead be more selective when it comes to shopping and only buy things you 100% love. When you buy things you sorta kinda like you end up with a closet full of so-so stuff you don’t really like and consequently you always have nothing to wear. To fill the void, you shop more and buy more things you don’t really like. It’s a never-ending cycle. Break the cycle by buying quality pieces.⁣
  3.  Buy High Quality Clothes — regardless of the brand, or if you’re buying new or secondhand always buy high quality pieces that will last longer. How do you tell if something is high quality? The three most important things to look at are the fabric, the seams, and the way it’s tailored. The fabric should feel sturdy, comfortable, and evenly woven. The seams should be reinforced, neat, and lay flat against the skin without puckering.⁣
  4. Buy Secondhand — a great, budget friendly way to build an ethical wardrobe is to shop secondhand and vintage.

It’s tough building a fashion brand ESPECIALLY a brand focused on ethical and sustainable business practices.

If we want our favorite brands to stick around we have to support them, that’s why I need your help guys. Please share my post or fglstore.se


Would mean a lot if you could help me reach out to more people.
Tag us in your pictures. Like us on Facebook. Tell your friends about FGL.

I love you all for the support,

Mir