Better decisions in 2020

Cheers to making better decisions in 2020?

Let’s talk about clothing for a minute or two here.
For over 6 years I have worked in the apparel industry.
Online alongside a physical store.

From the start, our focus has always been on helping others make conscious choices for their wardrobe. The big milestone for us was when we started to work with family businesses in Jaipur. Hand made clothing, made with love and environmentally friendly.
A process that doesn’t harm our planet or the people who working with our production. Clothing that’s good on your skin.


It feels so weird to even write about that above, how can clothing be poisonous? Is that possible. The more I read up about it, the more scared I got.

FGL Store, is truly special! But let me share how it is, being a small business, fighting against the fast fashion giants. It’s damn hard.

Since buying small quantities – using a weather dependable natural process does make everything more complicated and expensive.
Which is sad, it should be the opposite – we’re doing something good here.
FGL rarely has sales or discounts because simply there is not enough margin for it and don’t want to put more pressure on our team in Jaipur.

The fast-fashion industry has created a mindset of unhealthy expectations and over-consumption that can make it hard for ethical brands to survive.

FGL Clothing is transeasonal. Pieces you wear regardless of the season. Garments that are classic & timeless. That don’t follow trends and are transcendent of seasons.

Since 2013, I’ve seen change in peoples behavior when it comes to consumption. Many people are getting more conscious for sure.
I love hearing how many choose Quality over Quantity. ^
How they only choose Eco friendly made products. It makes my heart sing! Since I’m trying hard to create awareness regarding this matter myself!

  1.  Take Care of the Clothes You Already Own — taking care of the clothes you already own is one of the easiest ways to start building an ethical closet. Hand wash what needs to be hand washed, fold your heavy sweaters rather than hanging them up, replace the button that fell off. Clothes that are well taken care of last longer which means they’ll need to be replaced less often.⁣
  2. Shop Less. Choose well. sustainable clothing — don’t buy clothes that fit, OKAY. Instead be more selective when it comes to shopping and only buy things you 100% love. When you buy things you sorta kinda like you end up with a closet full of so-so stuff you don’t really like and consequently you always have nothing to wear. To fill the void, you shop more and buy more things you don’t really like. It’s a never-ending cycle. Break the cycle by buying quality pieces.⁣
  3.  Buy High Quality Clothes — regardless of the brand, or if you’re buying new or secondhand always buy high quality pieces that will last longer. How do you tell if something is high quality? The three most important things to look at are the fabric, the seams, and the way it’s tailored. The fabric should feel sturdy, comfortable, and evenly woven. The seams should be reinforced, neat, and lay flat against the skin without puckering.⁣
  4. Buy Secondhand — a great, budget friendly way to build an ethical wardrobe is to shop secondhand and vintage.

It’s tough building a fashion brand ESPECIALLY a brand focused on ethical and sustainable business practices.

If we want our favorite brands to stick around we have to support them, that’s why I need your help guys. Please share my post or fglstore.se


Would mean a lot if you could help me reach out to more people.
Tag us in your pictures. Like us on Facebook. Tell your friends about FGL.

I love you all for the support,

Mir



a little reminder

I’m on my way to work and wanted to remind you to place your order latest today to receive it in time for Christmas.
Guaranteed by DHL.


I posted a picture of me yesterday wearing our polka flower dress and got a lot of DM’s wondering were I bought the dress. From the store!

The photo is taken by my phone in the dark – so the quality ain’t so good. (camera kaput)
But never mind, it’s Christmas who cares about a blurry photo right? !

Marie is joining me today, FGL’s last pop up this year! Come by and hang out with us peps, fika for those who come. Also we have some fine prices on lots of products – you find them here.

Better put my favorite dress on and some make up, Finn kept us awake a lot last night sooooo I need to freshen’ up.

All my love, m

In paid collaboration with my own business FGL Store.

New look over at FGL

It’s the 3rd week in November and we had a shoot outside.
I don’t need to explain how cold it was, but we made it! Mollie was an absolute star who survived in all those photos being barefoot and bare legs.

Kristin just finished all the editing, and right now I’ve been updating our Facebook shop.

FGL has a completely new look, all photos are taken in Varberg, we’ve been using different models and even had a different photographer cause it’s usually Kritin or me.
The newest members in FGL collection are the beige lounge shirt and the bird robe. They are both incredibly gifts for yourself or someone you love this Christmas .

The lounge shirt is lovely with jeans open or closed. Our match it with our blooming pants and feel cozy at home.

Thanks to Mollie, Merry, Johanna, Ellen, Fideli, Kristin, Therese, Jenny and Jake for these days! You guys are great.

Now I’m gonna sort out the winner in the competition we had the other day. 2 lucky couples will be drawn – and get notified latest tomorrow.
Thanks for joining in guys.

Till next time. xx

(payed update with my own company FGL Store.)

Right now

hello team,

Back again from a lil trip away. I visited my old home in Malta.
Loved every minute.

But I’m not gonna talk about that right now cause I wanted to share what’s new over at FGL store. I spent this evening updating our FB page with changing all photos in our shop -almost done.

Do you like our new photos by the way? All photos are taken by Johanna Backman who by the way is the owner of Lugot jewelry.

If you order right now you get a free soap as a gift.


Our skin care serie is on 50% off due to short date.
Use before end of February I think. Great product cause they are all natural.
check them out right here.

Great to work with new faces at FGL.
Thanks to lovely friend who helped us out. Hope you like the new look.
We’re soon done with the whole collection, fingers crossed for some more warm days to come. Few products left to shoot.

Now I’m gonna enjoy the last hour of this Sunday in the sofa.

Thanks for now,

m

FGL Clothing

Here is a sneak peak on the new material from the last shoot.
Johanna Backman is the photographer. She also edited the photos.
Fun to let someone help us to give FGL a new look.

Fideli. Beautiful inside out.

The fort in Varberg is an amazing place. Visit if you haven’t before.

We worked with different models as well.

Different in size age & look.

This beige lounge shirt is soon with us. Goes perfect with the blooming lounge pants.

See more on our website. Hope you like the change that’s made.