Days spent at FGL Store

Still a bit unreal to have your own place, like FGL Store. We’re so in love. Everytime we sit and work in the store we always say how lucky we are to have this place!
The energy you get from being there is great. Must be the blue colour, or something in the walls.

FGL is our baby, the feed back we get is massive – thanks to our great costumers.
It means a lot.
From the start to the finish line, products are made with so much love and respect in Jaipur, we are very proud to be selling such beautiful things. Slow fashion as it’s best.

As creative producers, passionate about mother earth, it is a privilege to promote ethical choices without sacrificing quality or esthetic.

We wanna create a basic wardrobe that lasts for a long time.
Not something you throw away after few months because you are tired of it..

We need to re think when it comes to consumption in our everyday life.
When being conscious about the small things, you soon make big difference in the long run.
Almost all our interior in FGL is vintage. Weekly visits to the vintage shops have filled our shop with all the furniture we need.

Do you have tips regarding being conscious? I’m happy to hear all about it,  sharing is the best.

All the best,



When me and Kristin are taking photos we never really plan the shoot before hand.
It’s always spontanous, we find a corner or a wall that goes well with the colours of our clothes.

Hair is messy, nail varnish might abraded, some times we don´t even wear make up.
But that’s ok.  Everything is not perfect. The beautiful is the simplest of things.

We have been working on a new collection of tee’s called SISTERHOOD, soon to be launched in FGL Store.  In five different designs.  Our great friend Jennie Blomqvist illustrated the prints for us.
When buying a T-shirt you will help and support women in need.
More about the project next week when we release the collection.

This is from one morning in Venice.


I’m boarding the plane home to Sweden as we speak.  See you again when I’m back home.






Welcome to my life

Hi, almost a week ago I slowly started to update my site to be able to share some stories with you before I introduced myself.
I’m currently in LA for work. Had a few days off to hang out with lovely friends.
Very blessed to have friends all over the world. That’s  why I’ve choosen to write in English to reach out to many more of you, my friends and family, you’re all over our gorgeous world.

Photo credit: Kristin Lagerqvist

I’m 34, living in a house just outside Varberg with my boyfriend Jacob and our six hens.
I drive an old Volvo which I love cause in the summer we make it into a camper van.

If I had to discribe myself, I would say I see the positive  rather than the negatives. Animals fill my heart except for spiders!
Favourite food is lebanese. Choosing to eat greens for the health benefits and empathy of the animals.
I tend to work alot and always have been, I love being busy! Stress comes when I don´t know what´s next.
Days spent on the sea that’s my happy place. It calms me.  I’d rather sunbathe than swim because I don’t like to be cold.
Ever since I was tiny I always had a strong need to do things myself. ( a can do attitude from early on)  Mum told me when I was five she wanted to clean my room, but I told her off and she was not allowed anymore.
Started cooking food early on too,  thanks to that I was a chef for over 15 years.
Guessing the description  ‘creative weirdo’ suits me.
I’m never completly satisfied, could be that who drives me forward. Also curiosity.

So for now, being one of the owners of FGL store, designer, model, influencer and a storyteller, that should keep me busy!

Happy you made it this far, hope you will enjoy following me here.
Extra thanks to my partner in crime Kristin who encouraged me to take this step. 





Being our own

I was in LA for seven days before Kristin joined. We’ve been talking about a trip to LA for a long time. I’m so happy we are finally here!

Just today we were saying how lucky we are to be able to do this for a living.
Being the ones who design the clothes, take and edit the pictures, promote them, model them -everything,  all in. A dream come true!

All Photos my: Kristin Lagerqvist

Although, there are busy days for sure. You need to be pretty sharp and focused.
Those long days are okay as long as you’re doing what you love.

Sofia is taking us to the best restaurants ever. Gjusta to mention one, but that place need it’s own update.
Sofia has been living in LA for 11 years now and knows where to go. Our days start with a hike, really good for your brain! Fresh air from 7am, who doesn’t love that?

I will make an update about lovely Sofia soon, there is so much to tell!
LA is surely the place to be when you wants to explore, meet people and have fun.
Magical if you ask me.

I have so much to share from my days here.
Our first shoot with FGL upcoming clothing collection started at fourth Street Santa Monica.

Clothes: FGL Store Shoes: Scorett Official

Finishing by saying : I’ve got the best job ever.