What’s happening at FGL

What’s going on right now:

A big CLEARANCE at fglstore.se   
Worth checking out. 40% OFF !
Lots of fine pieces that is low in stock that we wish to sell out, we also needed to make room for coming products.
Only till sold out or this sale ends after this weekend.

We’re planning for FGL Dinners. More Workshops and some other events – more info coming soon.

This Sunday we’re going away for few days to talk through our future with FGL. Goals and where we’re heading.
1, 3, 5 year plan our accountant said for us to make. OMGGEE!

A growing buisness is not always easy and fun.
Heaps of costs and more structure, more stock, more risks, etc etc.
Kristin and I have always done things ‘by feeling’ to be honest. That’s not possible anymore, not in the same way . Good and bad of course.

What we’ve done differently this year is cutting down on Flights, usually we have been in India twice a year. Trying to cut down on all the travelling due to the climate.

We use whats app, skype weekly for updates – it works fine. Once in a while we need to visit the factory, markets etc to get inspiration. But nothing booked yet, Internet is our best friend. So far so good.
Since we don’t work with every season we don’t change much in our collection. Perhaps adding a colour or two.

PLEASE AGREE TO :
SLOW FASHION IS HERE TO LAST

this update is a collaboration with my own buisness fglstore.se

 

All at once

Thursday 16th of August. Talk about doing everything at once.

At 10.00 am FGL had an interview with a magazine which comes out next Thursday.
We talked and talked and shared the whole story about FGL, from the start up until now.
Often Kristin and I say we tend to talk to much?
Sometimes it feels that way… Maybe not weird yesterday because the interview was all about both of us and FGL Store. Fun!

Also told them when we work, everything goes fast. All at the same time, yesterday was not an exception.

Rose hip soup was on our to-do after a quick shoot and after we’d finished packing.
Started picking the rose hips, took some photos, had lunch, packed orders, time went very quickly. Then we needed to buy the remaining ingredients for this soup – tots forgot about that until it was time to make it.

All this in 30min, just before we had to be somewhere else…

DONE DONE & DONE.

Instagram stories, photos, soup in the making, more photos, some cleaning up and that was a wrap.

Here’s the recipe guys.

600 g (4 cups) fresh rosehips
2 litres (8 cups) water
50-100 g (½ cup) sugar or honey or both
1 tbsp cornflour (cornstarch)

 

1.Cut each rosehip in half then scoop out some of the seeds, we kept most of it cause we were in a hurry.
2.Put the skins in a pan, add the water, bring to the boil and simmer for about 30 minutes until they are soft.
3. Poor it all into a strainer and push through so the seeds disappear. and the meat goes through,
4. Boil it al up again – add the sugar or honey or go 50% 50% . We added enough so it got little bit sweeter.
5. Add starch. Let it cool down..

Serve with whipped cream and chunks of a Mazarine cake, Oh man so yummers!

It was truly delicious and it’s really healthy to..
( don’t add the cream and the cookie on top if you wanna be Just healthy, )

Some facts:
There were two important reasons for the popularity of ‘nyponsoppa’
Firstly, many Swedes were very poor years ago (large number emigrated to America in the hope of escaping poverty) and rose hips could be picked for free.
Secondly, rose hips contain a lot of the vitamins C, D and E, calcium and a load of antioxidants. In the winter months, in a country that can be bitterly cold, they were regarded as an essential part of everyone’s diet.

Enjoy!

 

Heaps of news

Hi,

Wanted to share my monday with an update.
Kristin and I have decided to meet up every Monday morning  to go through all that is needed for the week. It could be about sales, what we need to high light, new orders, events, stock etc etc.

This Monday was all about the sea. Our old favourite spot.
The nude place in our home town. ‘ Damernas ‘

We had lunch with a fantastic view. Off course coffee and a bun was included.

I’m dressed in an old favourite 10 pm in the colour teal.
We have had these dresses for few years now, but always a variation of  different colours.

What I think could be a new favourite is this knitted sweater.

Kristin really wanted a swim so she went in. I don’t know if she knows but after a dip her eyes becomes even bluer.

I was there with the camera, going through the photos afterwards was really funny. We were laughing till we cried! too nude on some to share.

This afternoon we snapped 270 photos, 12 dresses, striped pants, knitted sweater and this LA shirt with polka dots! A popular piece.

The majority of our collection is one size. We try to meet all sizes, but it’s hard as a small buisness. The stock you need to keep when you have  XS to XL is massive. Meaning a lot of money. Also a bigger range of many sizes is a risk.

We’re growing – many new costumers each day – which we’re forever grateful for. Working with ‘slow fashion’ and a more sustainable wardrobe makes me so proud.

On our way home from the sea I said, who made us rose hip soup last year?
It was so yummy. Malin I need your recipe please.

We will make that tomorrow at FGL store. You won’t miss out.
Probably will be seen in 3 channels, FGL store, mine & Kristins.

xx

 

This update is a payed collaboration with my own buisness. FGL Store.

 

 

FESTIVAL DAY 2

A guy said to Kristin; I love what you two do, I love your store! Keep up the hard work!

Like how amazing is that when a person comes and say hello and give you feedback on your work. THANKS A MILLION!

This was day nr 2 for me at Way out west and I was pretty excited cause our Thursday was so much fun. By my side I had Kristin, we left soon after work. Closed our store at 1pm so we could make it in time.
First stop Max for a vegan meny – I had a collaboration with them this festival so that was our first todo.

Next up. Scorett Official. Krisin wearing one of their sneakers in the picture above. So cool.

Marcus Krunegård we danced to in the rain.

And we were lucky to find our Juice Malin by all these 30.000 people. We laughed, sang, danced and ate Churros together.

Little Jinder killed it on stage. What a star. Recently I havn’t listened to any swedish music to be honest, but seeing her perform live , made me think why? She’s now on my playlist.

LOVED EVERY MINUTE OF IT.

I felt like an egyptian queen there for a while, my scarf become my head piece and it stayed there for the rest of the day.

Thank you GBG! so much fun.
Festivals are truly medicin to your soul. Laughter with friends too.

oh! our last show LYKKE LI.

No festival without rain and thunder. Lykke you will always be my nr1 girl.

My friends I had a golden weekend, a golden weekend.

xx