New look over at FGL

It’s the 3rd week in November and we had a shoot outside.
I don’t need to explain how cold it was, but we made it! Mollie was an absolute star who survived in all those photos being barefoot and bare legs.

Kristin just finished all the editing, and right now I’ve been updating our Facebook shop.

FGL has a completely new look, all photos are taken in Varberg, we’ve been using different models and even had a different photographer cause it’s usually Kritin or me.
The newest members in FGL collection are the beige lounge shirt and the bird robe. They are both incredibly gifts for yourself or someone you love this Christmas .

The lounge shirt is lovely with jeans open or closed. Our match it with our blooming pants and feel cozy at home.

Thanks to Mollie, Merry, Johanna, Ellen, Fideli, Kristin, Therese, Jenny and Jake for these days! You guys are great.

Now I’m gonna sort out the winner in the competition we had the other day. 2 lucky couples will be drawn – and get notified latest tomorrow.
Thanks for joining in guys.

Till next time. xx

(payed update with my own company FGL Store.)

Right now

hello team,

Back again from a lil trip away. I visited my old home in Malta.
Loved every minute.

But I’m not gonna talk about that right now cause I wanted to share what’s new over at FGL store. I spent this evening updating our FB page with changing all photos in our shop -almost done.

Do you like our new photos by the way? All photos are taken by Johanna Backman who by the way is the owner of Lugot jewelry.

If you order right now you get a free soap as a gift.

Our skin care serie is on 50% off due to short date.
Use before end of February I think. Great product cause they are all natural.
check them out right here.

Great to work with new faces at FGL.
Thanks to lovely friend who helped us out. Hope you like the new look.
We’re soon done with the whole collection, fingers crossed for some more warm days to come. Few products left to shoot.

Now I’m gonna enjoy the last hour of this Sunday in the sofa.

Thanks for now,


FGL Clothing

Here is a sneak peak on the new material from the last shoot.
Johanna Backman is the photographer. She also edited the photos.
Fun to let someone help us to give FGL a new look.

Fideli. Beautiful inside out.

The fort in Varberg is an amazing place. Visit if you haven’t before.

We worked with different models as well.

Different in size age & look.

This beige lounge shirt is soon with us. Goes perfect with the blooming lounge pants.

See more on our website. Hope you like the change that’s made.

This is us

FGL store, our baby turning two years old this week. 2 years as a physical store, 6 years online! Wowza! Hooray. Celebrations right here. h

From now on we’re gonna be better to talk about our business.
Share all the good things we stand for and what we do differently to others.

We’re going through a massive change.
Change might might not be the word, more structured perhaps,
Structure to help us to become better.
With structure comes balance and balance is surely the key.

We’ve been working for 6 years now and time flies.
What I think we could do better from now on is to ask for more help,
Kristin & I have always been doing everything on our own.
Start till finish line.
We can surely be better asking for help, things that ‘steel’ our time in order to be better on what we do the best.

This year I felt super grateful and proud over the journey we’ve done . From where we started till where we are today.
FGL is known worldwide, still a tiny company but with huge potential to reach more people. What we do is unique and more deserve to know about us. Our clothing is clean and good for your skin, easy as that.

Emma & Jenny two common friends, Not only friends, we are working together right now as well.
They will give us the right tools and guiding us through this project.
Med Jenny #kreativstruktur & med Emma #strategi&företagskultur

A ‘normal’ business would work with one coach at a time but FGL has two -it’s too completely different ones, and it just happened to be at the same time. I tell you more into details next time.

Working with coaching is tough, they ask you questions you sometimes don’t know the answer for straight away, they give you home work, and gives you new prospective on things. Really interesting.
We need that for sure.

Probably not going to be fun all the way through but I’m sure it will give us a lot of tools that will be spot on.

To be continued.. x

All photos taken by Jenny Brandt Grönberg.

FGL shoot

My start the other morning was rather tough.
I was going into the city to work with FGL and our shoot.
We planned it for a while ‘if the weather was going to be ok, but storm and 20 mm of rain didn’t look to good for the shoot Sunday Monday, so last night Kristin & I texted each other about it and said the shoot needs to be changed, said and done.
12 h laters a make up artist hair dresser and 2 models were with us at FGL 08 o’clock in the morning.
Me & Finks were off course late.
Mornings are hard to rush around when having a baby.
When we practice on eating it takes time.
Finn is getting better though, and I can happily say he eats more day by day.
So first we had breakfast. Then mom cleaned the mess.
Then a big poop happened and I had to change all the clothes once again. Then a little puke and after that we were off. #momlife

Coming to a busy FGL, Kristin & Molly were getting make up and hair done. Johanna the photographer were fixing with all the clothes for the morning.

I started to follow Jenny this spring I think it was. She was living in Sydney for a bit so I was drawling over her life there, ( dreaming back )
IG is so good! I thought of her since I knew she was doing make up – a text later and she was available.

Usually we take all our own photos but this time Johanna helped us out. And we had Molly and Merry as models for the day as well.
Time for a change in FGL. It always been me and Kristin but using different agees and bodie shapes are super good! and fun for us as well,
( after 6 years you get kinda fed up with seeing yourself on the pictures all the time) so hopefully this shoot will give FGL an ‘extra spark’ and you guys will enjoy the new faces .

sorry for the blurry picture, it was so cute so wanted to share it anyways.
Merry is a common friend we have. She has the biggest heart. Beautiful inside out.

Kristin was organizing it all Wednesday night, all the clothes were ironed, named and hung up.
For the first time in FGL history there was a well planned todo list for the whole morning. Kristin been super organized and planned every detail. great job! wohhooo!
I can highly recommend using the notes in the Iphone, we only work with our todo’s in there. Easy as.

Mollie Minott. Cute as sugar, voice like no other.
We met in the spring when she was the artist for ‘ett mjukare varberg’ .
We know she likes FGL and thought we wanted to see if you wanted to join the team – lucky us she was available.

Wonder how many photos Johanna managed to take today? She was a champion. Guiding us through the whole morning. I’m very excited to see the result.

Finn was enjoying the day – being spoilt with 7 girls. Thanks for helping me with him.

Ellen turned 19 this Thursday morning and were off school.

When things are meant to be it’s always easy.
She was also looking after Finn. He slept most of the time, which made it very easy for my heart.

My fave dress.

Another thing that was completely new – MY HAIR. it’s short!

I dared to cut it off. Been on my mind since 2 years back,
chopping 25 cm off been scary just thinking about it but I had enough.
It was time. Now when it’s short I wonder why I always been feeling so scared cutting it off, it grows out.

Having different models feels so good and fun! I can’t wait to see the result.
These pictures below were my favorite from my camera.
Merry you babe.

Before I end this I wanna share one more thing! FGL Store turns 2 years today so we have plenty of fine deals going on this coming week starting from today. Visit Kristin & Madde in the store, open 10-14.

Thanks to all of you,

We did it good! x