FGL Lecture day

8th of October.
A day full with creative ladies, power and knowledge.

For quite some time, we’ve been talking about how there is a ‘hole in the industry’ when it comes to an inspirational day or more like an educational day for influencers.

Often we meet for different occasions, usually dinners, promotion of products and so on and so on.
Many times there are the same questions coming up, but there’s never enough time to go through them all.

So the 8th of October;
-Educational day for influencers happened at FGL Store.

Kristin & I put together few topics that we wanted to bring up.
Our dear friend was moderating the whole day, cannot thank her enough for her brilliant expertise.
Our day started with Emma sharing her knowledge on Disc analysis. A theory that comes from William Moulton Marston back in the 1930’s. Emma is, by the way, so great at speaking in public – such an entertainer. You can book her at Finnvedens säljkraft.

Everyone has different behaviour styles. Knowing and understanding peoples different behaviour styles creates a more corporate climate. It also provides a greater self-awareness  and communication easier.
Using this knowledge is good for anyone, both private and in work.

Before we sat down we’ve chosen 3 cards each – 2 cards that described you well and 1 that didn’t.
Next up was: Diana Dontsova – Diadonna.

Winner of the big food blog award price 2017. She always amazes me with her beautiful pictures and mind blowing recipes. She is very spot on and has seemingly endless knowledge when it comes to her business and how to build up your brand in social media. Diana is also a blogger at Feminina.

HannaHanna Wendelbo.

This inspiring multi talented woman creates patterns like no one else.
Always sharing flower bouquets in her feed and Hanna designs the most beautiful wall papers.
Her multi talent inspires many, she’s one of a kind!  When she was 7 years she dreamt of becoming a clothing designer – few years later her dream came true, she’s now created the pattern for the new brand Soie Belle.

Two very inspiring woman with a lot of compentense in this industry -Thanks for making our day extra special.

The schedule was busy from start till finish.
Never ending conversation throughout the night – We could kept going till the morning I think.

We agreed that this event has to happen soon again it was truly a success.
Keep your eyes out for new dates.

Thanks for joining in: Daniella Witte, Lisa Burenius, Jennie Blomkvist, Marina Evertsson, Anna Norrman,
Diana, Hanna, Marlene Agemo, Helena Lyth, EmmaMalin Persson .
So happy spending time with you all. A very grateful heart.

x

This update is a payed collaboration with my own brand FGL Store.

 

 

 

Fun change

For a while now you seen some updates regarding my collaboration with Schwarzkopfpro Sweden.
Years I been using their products and it’s insane how well it goes with my hair.
The result every time is absolute amazing.
For a blondie like me  it’s important that I look after my hair well.
My last visit at my hair dresser Ida,  she bleached my roots – as per usual.

Afterwards she used their  Blond me Instant Blush spray – A color spray.
A great way to get a new look – instantly.
I love being spontanios, to spray a color that last up to 3 washes approx, it’s fun and super easy. Your hair can either be wet or dry when applying the spray.

 

 

Application: Protect clothing and other surfaces or, preferably, apply in the shower. Target and spray exactly where you want the color.

 

 

 

Before.

The result after using the spray.

Fun way to change your look. I love the cold color.

This update is a payed collaboration with Schwarzkopf.

What’s happening at FGL

What’s going on right now:

A big CLEARANCE at fglstore.se   
Worth checking out. 40% OFF !
Lots of fine pieces that is low in stock that we wish to sell out, we also needed to make room for coming products.
Only till sold out or this sale ends after this weekend.

We’re planning for FGL Dinners. More Workshops and some other events – more info coming soon.

This Sunday we’re going away for few days to talk through our future with FGL. Goals and where we’re heading.
1, 3, 5 year plan our accountant said for us to make. OMGGEE!

A growing buisness is not always easy and fun.
Heaps of costs and more structure, more stock, more risks, etc etc.
Kristin and I have always done things ‘by feeling’ to be honest. That’s not possible anymore, not in the same way . Good and bad of course.

What we’ve done differently this year is cutting down on Flights, usually we have been in India twice a year. Trying to cut down on all the travelling due to the climate.

We use whats app, skype weekly for updates – it works fine. Once in a while we need to visit the factory, markets etc to get inspiration. But nothing booked yet, Internet is our best friend. So far so good.
Since we don’t work with every season we don’t change much in our collection. Perhaps adding a colour or two.

PLEASE AGREE TO :
SLOW FASHION IS HERE TO LAST

this update is a collaboration with my own buisness fglstore.se

 

Heaps of news

Hi,

Wanted to share my monday with an update.
Kristin and I have decided to meet up every Monday morning  to go through all that is needed for the week. It could be about sales, what we need to high light, new orders, events, stock etc etc.

This Monday was all about the sea. Our old favourite spot.
The nude place in our home town. ‘ Damernas ‘

We had lunch with a fantastic view. Off course coffee and a bun was included.

I’m dressed in an old favourite 10 pm in the colour teal.
We have had these dresses for few years now, but always a variation of  different colours.

What I think could be a new favourite is this knitted sweater.

Kristin really wanted a swim so she went in. I don’t know if she knows but after a dip her eyes becomes even bluer.

I was there with the camera, going through the photos afterwards was really funny. We were laughing till we cried! too nude on some to share.

This afternoon we snapped 270 photos, 12 dresses, striped pants, knitted sweater and this LA shirt with polka dots! A popular piece.

The majority of our collection is one size. We try to meet all sizes, but it’s hard as a small buisness. The stock you need to keep when you have  XS to XL is massive. Meaning a lot of money. Also a bigger range of many sizes is a risk.

We’re growing – many new costumers each day – which we’re forever grateful for. Working with ‘slow fashion’ and a more sustainable wardrobe makes me so proud.

On our way home from the sea I said, who made us rose hip soup last year?
It was so yummy. Malin I need your recipe please.

We will make that tomorrow at FGL store. You won’t miss out.
Probably will be seen in 3 channels, FGL store, mine & Kristins.

xx

 

This update is a payed collaboration with my own buisness. FGL Store.

 

 

FESTIVAL DAY 2

A guy said to Kristin; I love what you two do, I love your store! Keep up the hard work!

Like how amazing is that when a person comes and say hello and give you feedback on your work. THANKS A MILLION!

This was day nr 2 for me at Way out west and I was pretty excited cause our Thursday was so much fun. By my side I had Kristin, we left soon after work. Closed our store at 1pm so we could make it in time.
First stop Max for a vegan meny – I had a collaboration with them this festival so that was our first todo.

Next up. Scorett Official. Krisin wearing one of their sneakers in the picture above. So cool.

Marcus Krunegård we danced to in the rain.

And we were lucky to find our Juice Malin by all these 30.000 people. We laughed, sang, danced and ate Churros together.

Little Jinder killed it on stage. What a star. Recently I havn’t listened to any swedish music to be honest, but seeing her perform live , made me think why? She’s now on my playlist.

LOVED EVERY MINUTE OF IT.

I felt like an egyptian queen there for a while, my scarf become my head piece and it stayed there for the rest of the day.

Thank you GBG! so much fun.
Festivals are truly medicin to your soul. Laughter with friends too.

oh! our last show LYKKE LI.

No festival without rain and thunder. Lykke you will always be my nr1 girl.

My friends I had a golden weekend, a golden weekend.

xx