This is us

FGL store, our baby turning two years old this week. 2 years as a physical store, 6 years online! Wowza! Hooray. Celebrations right here. h


From now on we’re gonna be better to talk about our business.
Share all the good things we stand for and what we do differently to others.

We’re going through a massive change.
Change might might not be the word, more structured perhaps,
Structure to help us to become better.
With structure comes balance and balance is surely the key.

We’ve been working for 6 years now and time flies.
What I think we could do better from now on is to ask for more help,
Kristin & I have always been doing everything on our own.
Start till finish line.
We can surely be better asking for help, things that ‘steel’ our time in order to be better on what we do the best.

This year I felt super grateful and proud over the journey we’ve done . From where we started till where we are today.
FGL is known worldwide, still a tiny company but with huge potential to reach more people. What we do is unique and more deserve to know about us. Our clothing is clean and good for your skin, easy as that.

Emma & Jenny two common friends, Not only friends, we are working together right now as well.
They will give us the right tools and guiding us through this project.
Med Jenny #kreativstruktur & med Emma #strategi&företagskultur

A ‘normal’ business would work with one coach at a time but FGL has two -it’s too completely different ones, and it just happened to be at the same time. I tell you more into details next time.

Working with coaching is tough, they ask you questions you sometimes don’t know the answer for straight away, they give you home work, and gives you new prospective on things. Really interesting.
We need that for sure.


Probably not going to be fun all the way through but I’m sure it will give us a lot of tools that will be spot on.

To be continued.. x

All photos taken by Jenny Brandt Grönberg.



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